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​Introduce “Luna” the brand owner’s adorable blue‑eyed kitten, as Pure Cravings’ playful mascot—integrating her into all artwork and merchandise to boost brand recognition and delight customers.



















Redesign the BAE BAY mascot—originally a calamari‑and‑fries waiter—into a playful, approachable character by giving him a bright, appetizing color palette, warm facial expressions, and fluid motions. This refreshed mascot will animate across menus, digital screens, and merchandise, bringing BAE BAY’s fun‑loving spirit to life and making every guest feel right at home.
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